Getting Your Blog Noticed

There are two things in the blogging community that powers a blog. The first one is the writer, and the second one is the community in which the blogs function. To make a blog very successful you must get involved within the Bloggers community. By accomplishing this, you must get involved with other bloggers that are already talking about your subject. This involvement leads to more links and more influential bloggers referring to you. If you want to be noticed, and become a respected blogger among'st the community of bloggers then do the following 3 things.


* Leave a forceful and meaningful comment on an influential blog.

* Use someone else's post in one of your posts. Then link to that other person's post in your post.

* Writing about something that is of high relevance to the current event's. People love to read content about what is actually happening in the world at the current time.

Blogging requires people to read your content. So getting involved in the blogging communities will help you in your blogging adventure.

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Write For A Blog

For the past few days I have been talking about "How to write like a blogger." Here are the topics I have been covering. The Writer's blog, Writing tips for writers and blogging ideas. Today, I will talk about another technique a blogger uses to help with their blogging.

The technique I will talk about today is called "Guest blogging." Letting other people write on your blog will give you a break when you need it. Not only it can give you a break, it can also attract other attention like bloggers to your blog. Sometimes in return you can also be asked to post as a Guest blogger on their blog.

If you are wondering how to become a guest blogger? Its easy, just ask other bloggers who you regularly comment on, if they would consider writing on your blog as a guest blogger.

If and when you decide to seek out these guest bloggers. Keep in mind that they do not need to post right away. Just keep their information, and when you are ready to use there services then you can contact them. Everybody likes to go on vacation. This would be a perfect time to ask a guest blogger to post to your blog so content is still being added. Also, you may have an interesting idea that requires guest posts. Contact the appropriate blogger for your topic.

As you read more and more blogs. You will see how many bloggers use other bloggers for guest posts.

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The Writers Blog

Writing a blog post should represent you as the writer. Every time a reader reads your posts they should have an image of you. This way they can always identify you.

To reach that point with in your readers, you must structure your posts to eliminate road blocks to your readers. You must make sure your readers get your point each and every time. If you want to achieve this, you must make sure all your posts include the Three S's.

Three "S's" to remember to achieve when creating a post.

* Your writing should be clear with "Simplicity" and easy to read. Keep your writing simple.

* People do not read posts thoroughly. Make sure to write your posts with "Scannability." Use bold letters, bullets and pictures to break up the text.

* Your writing should get straight to the point. Make sure it is written with "Sharpness."

These three S's will help you with accomplishing your goals with in your posts.

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Writing Posts

Pshew, ok we are done with talking about blogging. Not so fast! For the past few weeks we have talked about different types of blog platforms and setting up your RSS feed. Now we need to cover writing your first post.

For you to get noticed in the bloggers world you need to make your first post perfect. You want to come into the blogging scene as a superstar.

Since we know this will not happen, you want to have fun and make your blogging adventure stress free. I will give you a couple of tips for a first post.

Four key points to keep in mind when starting a first post in a blog.

* Always write from the heart. DO NOT AIM FOR PERFECTION. Just talk about the aspirations of the blog.

* Do not write a post talking about how you do not know what to write. Everybody knows that people have writers block. So you do not need to remind your readers.

* Write a first post that you can later in time look back on. This will remind you why this blog was started in the first place. Always create a time capsule.

* After writing the post, do publish it right away. Do not spend days on editing it. This will just burn you out and may keep you from writing as many times as possible. Live life and just get in there and get dirty.

Writing your first post is not to aim for perfection. It is about just getting it out there. If it is not perfect, that is okay. Blogging is about practice and improvement.

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Home Business Blog

Choosing a blog platform can be quite tough. For starters, I would recommend using Blogger.com which is owned by google or wordpress.com. Blogger and wordpress is a basic blogging service that can be set up within minutes and start publishing. With these services they are already set up so you don't have to install anything. For the advance bloggers you can use wordpress.org which is customizable. But until you are familiar with the basics of blogs, I would stick to blogger or wordpress.com.

Five Strengths of blogger and wordpress.com.

* They are easy to use because of there pre-made templates.

* No software has to be installed.

* They are absolutely free. Which in today's economy makes this very exciting.

* Many prebuilt designs are available.

* You are not responsible for maintaining the codes that powers the blog. These updates are done automatically.

Four drawbacks of using Blogger or wordpress.

* No customization to any of these blogs. It's like having a car with the hood shut at all times.

* Do to the fact that these blogs are not part of your website, will cause the blog to be pretty week in SEO.

* Since somebody else is responsible for the coding, this can have a draw back when something goes wrong. It could take hours and even days before your blog is up and running.

Blogger and wordpress.com are great blogs to start out on. But if later down the road you decide to use blogs as your main marketing strategy. You may want to change to a more customizable platform.

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Websites For Blogging

First thing you need to do in blogging is choose the best blog platform. Most blogs have the same characteristics in common. Even though all blogs have the same characteristics, there is a wide difference in the platform.

Four characteristics that all blogs have in common.

* All blogs work in the web browser. So this is not something to be concerned with. But then on the other hand, the platform can change the appearance. Depending on the browser.

* Whenever you publish your written material, it will then publish to your blogs web site. Blogs are an excellent tool to use when starting your own business.

* Anytime a visitor visits your blog, they will then have the opportunity to comment on your post. Commenting is what makes a blog different from a standard website.

* Blogs give a visitor a way to subscribe to your posts via RSS. A lot of people do not always visit your site to get information. So if they have an RSS feeder, the information you post will be fed to there reader. There are plenty of RSS feeders out there. If you haven't chosen one yet, I would recommend google reader.

These are just a few characteristics that all blogs have in common. In my next post I will talk about the different types of blogs. So sit tight and wait for my next post.

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Blog Search Engine

For the past week I have been talking about choosing the right blog topic. Choosing the right topic is very important when it comes to search engines finding your content. I personally like using blogs because they are so powerful. After you have created your topic in your blog. Go to your favorite search engine and use the blog search engine option. But you can only use it if your favorite search engines has one. Today I will use Google Blog Search. Type in http://www.google.com/blogsearch and then search for your chosen topic.

4 key points to look for when searching your topic in the blog search options.

* Check and see how many other bloggers write about your topic. If you see there are millions of searches, then you may or may not have a problem sticking out.

* See what other bloggers are saying about your topic. You may have some value to add in your post topic.

* Start reading the top 10 blogs and see if there are any gaps you can fill in with your topic. Most people do not know that you can search for blogs this way. This trick can add value to your blog.

* Read the comments people are posting. This will give you an idea on whether their questions are being answered or not.

The key is to find what you can offer to your readers that nobody else is offering.

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Smart Goal Planning

I will continue talking about the right ways to start a blog. If you missed my last posts regarding blogging, do not feel lost, just click back to view the posts. Like I said earlier, blogging is a very powerful tool to either brand you, your business or just anything you like to talk about. If you are blogging for your business that should be your main priority. Setting achievable goals is a must in blogging. This way you will attract the audience you are seeking.

Setting your goals with a deadline will help you in achieving your goals. A good time frame I see that works quite well is a 6 month cycle. This will give you enough time to work towards this goal.

4 ideas for a starting point in your blog.

* Customers have many questions. Just take the top 20 questions and blog about the answers.

* Start out by writing 45-50 posts to alert the search engines.

* Ask people who may be a potential client to please read your posts and comment, share.

* At least find 2 potential clients on the web or more within the 6 month period.

* Try to obtain 300 subscribers. The key to a successful blog is to attract readers while coming back for more.

* Get at least half or most of your traffic from search engines.

All these goals are definitely achievable. Setting goals within a time frame will provide a substantial boost to your business.

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Success Tip of the Day

The most important ingredient in your success formula is true belief in what you are selling. Enthusiasm sells! How your prospects FEEL about how you FEEL is what makes the critical difference in sales. People can sense whether or not you are sincere in your belief.

If you want to be successful in sales or network marketing, the most important thing you can do is to enhance your own belief by plugging in to events, conference calls, meetings, and webinars. If you cannot get truly excited about what you are selling, you might as well quit.

The most effective tool for building your business is event promotion. MLM leaders used to say that the key to success was to get “butts in the seats.” Nowadays, the seats may be virtual (as in webinars), but plugging in, and getting others plugged in, is still the key to the emotional people business of network marketing.

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Methods Used in Goal Funneling

I will continue on the subject "creating your goals." Many goals can include multiple steps in reaching your goals. This type of process is called a "funnel." Some funnels will include multiple pages but with only a single endpoint and goal. These types of funnels can be tracked in Google Analytics.

Three main funnels you will see on the internet.

* Checking out in the shopping cart by:

1. Adding your product to the cart.
2. Clicking check out.
3. Entering your billing information.
4. Entering your shipping information.
5. Selecting how you want your product shipped.
6. Entering your credit card information.
7. Reviewing your order.
8. Lastly, placing your order.

* Multiple pages used to create leads.

1. Enter your email address.
2. Click the submit button.
3. Select whitepaper meaning a downloadable document.
4. Click download.
5. Provide additional contact information.
6. Submit your information.

Trying to find a goal funneling process can be quite hard. Finding the right funnel and tracking it can be very complicated. Many funnels may have a one start process and end up with multiple endpoints. This last example can be quite tricky in tracking the progress.

* Multiple steps with multiple goals.

1. Select whitepaper, again a downloadable document

A. Whitepaper 1
B. Provide additional contact information
c. Submit your information

2. Select whitepaper

A. Whitepaper 2
B. Select bonus download.
C. View video.

3. Select whitepaper

A. Whitepaper 3
B. Instant message you.
C. Purchase

A funnel is designed to get to your goal point. They always start with an entry point and exit with a single or multiple ending points. The ending point is called the "point of conversion."

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Setting up Goals in Google Analytics

Now that we have been talking about the importance of goals for the past week. I will show you step by step on how to set up your goals. Again as an example I will use Google Analytics.

Eights step process to complete a goal set up in Google Analytics.

1. Go to Google Analytics and log in.

2. At this point, you should see all the web sites you have been tracking. Next to the web site you want to set a goal for, click the edit option.

3. Under the goals heading to the right click add goal.

4. Open a new browser window and go to your web site.

5. Go back to Google Analytics and complete the required information in the form

6. Copy the URL from your web site in the final page of the goal process.

7. Paste the URL address you just copied into the Goal URL field.

8. Name your goal leaving all other options blank except the goal type.

Now that we have completed the goal setting, Google Analytics will report all completed goals.

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Locating Hidden Goals

Today, I will continue talking about Goal Setting. Having goals set up for your business is very important. Some of the goals are the obvious goals, and some are just hidden. I will talk about the hidden goals that you may not have been familiar with.

Three tracking goals you may want to consider in your website.

* E-commerce-The ability to buy and sell products and services over an electronic system such as the internet.

* Making sure to have an option for somebody to become a subscriber to your news letters.

* Lead collection is a very important system to have set up in your web site.

For example: You may have a box set up on your web site asking for their Name, phone number and email for more additional information. This is an excellent lead collection goal.

Five hidden goals you will want to track that you may not be familiar with.

* Any downloadable documents such as a PDF file. Most likely if someone is downloading a document from your website, their interest is a lot greater than the average Joe.

* It's always great to have a high number of page views. But just because you have a high number doesn't mean they will contact you. To track these people, you need to have a contact me page set up. This will give you the opportunity to track how many people are actually interested in your content or web site.

* People love to watch videos. So have a page set up on just videos about your business opportunity.

I am not sure how to set up a tracking method for people who watch the entire video. But I know it can be done. HMMM! That is something I will have to learn.

* Have a link in your site so somebody can forward your page or content to their friend.

This is a great tracking method to see how many people are forwarding your content. This would be a little more different from using the social network options. It's pretty hard to track how many people actually received your message in social networks.

Keeping these few goals in mind when creating your site, can help you in converting a prospect to a sale or a even business partner.

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Conversion Goals

Now that we have learned how to use Google Analytics, we will now apply Google Analytics to goals. Today we will talk about goal setting. To have a successful business you have to have business goals. Having business goals is more than just visits and traffic to your website. At this point we want to convert these visits and traffic to leads and sales. In the business world this is called "Conversion."

We know that tracking page views and time on site is very important. We also need to find out what is helping us to achieve these goals. This is where Google Analytics will help us to reach our goals. Again I am using Google Analytics as an example. We will learn how to set up the goals in Google Analytics at a later time.

Differences between Key Performance Indicators and Conversion goals.

Goals are set up to help you drive your business and website. This will help you to determine your "Key Performance Indicators." A key performance indicator is defined as, helping you measure the performance of success in reaching your goal.

A conversion goal is different from a key performance indicator. Conversion Goals only measure success. An example would be if you were to acquire a sale online or in a store. Then you were to have converted your goal into a sale.

I am very excited about this topic. Goal setting is a key to success.

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Writing Literature That Sells

Using the C.O.N.V.E.R.T M.E. formula

When a person visits a web site and purchases from the web site it's known as conversion. The someone converted from a visitor to a customer.

Listed below are the 9 steps in the conversion formula.

1) Capturing the visitors.
Write a strong capturing headline.

2) Offer only one testimonial.
Place the testimonial under the headline.

3) Now address the visitor.
Using typical letter-style formatting.

4) Validate the facts.
Include your industry percentages to make it a sure problem fixer.

5) Expose your fix.
Clearly define the problem solver and how it works.

6) Recapture the visitors attention.
Just because you have displayed the secret, don't let the visitor leave your site.

7) Test for results.
Decide if they are ready to buy at this point.

8) Motivate with value and sudden urgency.
"But wait!" this is for real!!!

9) Energize your visitors to a buying process.
Give a reassurance that your product or service is a great deal.

By using these key facts, you have the opportunity of turning a visitor into more of a possible customer.

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