Writing Literature That Sells

Using the C.O.N.V.E.R.T M.E. formula

When a person visits a web site and purchases from the web site it's known as conversion. The someone converted from a visitor to a customer.

Listed below are the 9 steps in the conversion formula.

1) Capturing the visitors.
Write a strong capturing headline.

2) Offer only one testimonial.
Place the testimonial under the headline.

3) Now address the visitor.
Using typical letter-style formatting.

4) Validate the facts.
Include your industry percentages to make it a sure problem fixer.

5) Expose your fix.
Clearly define the problem solver and how it works.

6) Recapture the visitors attention.
Just because you have displayed the secret, don't let the visitor leave your site.

7) Test for results.
Decide if they are ready to buy at this point.

8) Motivate with value and sudden urgency.
"But wait!" this is for real!!!

9) Energize your visitors to a buying process.
Give a reassurance that your product or service is a great deal.

By using these key facts, you have the opportunity of turning a visitor into more of a possible customer.

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