Following up with your emails can be very effective. You always want to gather addresses and phone numbers.
For example: If you send out a pre-registration for an event. You can track all the clicks that pre-registered and the others who have not. This way you can make a call to the non registered people and find out what kept them from registering. Your clicker may had a question, and your web site did not answer their question. Some people are skeptical about entering their credit card information. You can rest assure them it is completely secured.
Six ways to do follow ups on your click through rate reports.
* Send your clicker a second chance offer. Making sure to bold or high light a Second Chance. Maybe you want to use some artistic work in your second chance offer.
* Send your clickers a post card or a product sample to thank them for considering your offers. Mention that you would like to know if you can offer them an alternative in product or service.
* Pick up the phone and call your clickers and ask if they have any questions. Believe it or not. When someone decides to leave your web site without finishing the process, there is a big chance that they may have been confused with the process. Doing a follow up call can and will clear up their confusion.
* Send out a survey to your clickers. Ask them how was the process, and what changes could be made if any. People love to respond on things that are asking for their opinions.
* Always thank your subscribers for sharing your emails. Whether it's a direct email or through social networks.
* Send a post card to the one's who unsubscribe. Let them know how valuable they are to your work and thank you for considering your products or services.
People like to be noticed. Using these ideas, will and could change how your audience responds to you.
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