Lets get started by talking about how important it is to track all your clicks within an email. This gives you the opportunity to track what may be of interest to your audience. How often and what links are being clicked in an email will and can give you a great chance to increase the value and size of your email list. This is where having a great ESP or marketing program is very important to accomplish your email marketing goals.
Someone who clicks a link such as an offer or article in your email will give you some sort of interest in that person. This is where placing the clickers into some sort of email list based on their interests is very effective. It will give you a more targeted email.
Three tips to determine your audiences interests and dividing your email lists.
* Write your clicks in such ways that they attract that particular audience. You want your links to speak for you.
For example: If your business sells a variety of snacks for adults and kids. If your offer is pointed towards kids. You will want to write the link with some sort of eye catching offers that point towards kids interests. Kids like to eat chewy, crunchy products, so that maybe something to include in the link.
* Make small changes to your emails. You can do this by just rearranging the items in order of interest to your audience. Maybe even change the subject line to the targeted audience. This will keep you having to create new emails for each and every different audience.
* You may have more than one offer. Send the different offers to the appropriate audience of interest. People tend to respond to calls of action in your emails based on the strength of the offer. Keeping the call of action the same but just changing the offers according to your audience.
For example: You may want to take a survey. The one's taking the survey may receive discounts and the other's offers may receive privileges.
These are just a few tricks of the trade I have learned from others. They seam to be pretty effective.
Someone who clicks a link such as an offer or article in your email will give you some sort of interest in that person. This is where placing the clickers into some sort of email list based on their interests is very effective. It will give you a more targeted email.
Three tips to determine your audiences interests and dividing your email lists.
* Write your clicks in such ways that they attract that particular audience. You want your links to speak for you.
For example: If your business sells a variety of snacks for adults and kids. If your offer is pointed towards kids. You will want to write the link with some sort of eye catching offers that point towards kids interests. Kids like to eat chewy, crunchy products, so that maybe something to include in the link.
* Make small changes to your emails. You can do this by just rearranging the items in order of interest to your audience. Maybe even change the subject line to the targeted audience. This will keep you having to create new emails for each and every different audience.
* You may have more than one offer. Send the different offers to the appropriate audience of interest. People tend to respond to calls of action in your emails based on the strength of the offer. Keeping the call of action the same but just changing the offers according to your audience.
For example: You may want to take a survey. The one's taking the survey may receive discounts and the other's offers may receive privileges.
These are just a few tricks of the trade I have learned from others. They seam to be pretty effective.
These are some good tips Tim. But, have you ever done surveys and if so how have they worked for you? That is something I haven't done with me list, because I really don't understand how or the purpose. Maybe you could write a post on that.
ReplyDeleteMichael thank you for the kind comment. To be honest, I have not used the survey approach. But I have talked to a few marketers and they see great results. I will eventually get to that part eventually. I have used a survey on my blog and so it should not be much different. Thanks again Mike!
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