A unique visitor is someone who clicks more than one link in your email. This kind of process is called your click through rate. This type of tracking method is calculated on your opened emails in percentages.
Three steps used to calculate your click through rate.
* Take the total number of clicked links in each email. Then subtract any number of duplicated clicks in the same link to get your total unique clicks.
* Taking the total number of tracked opens and dividing the number of unique visits will give you your clicks per open.
For example: If 50 of your emails are tracked as opened with 5 unique clicks, then your email received 0.1 clicks per open.
* Multiply the clicks per open by 100 to get your click through rate.
So the bottom line is, if your audience clicks one link multiple times, it will not count as a click through rate. Your click through rate is only calculated on the number of unique visitors who only click one or more links.
Three steps used to calculate your click through rate.
* Take the total number of clicked links in each email. Then subtract any number of duplicated clicks in the same link to get your total unique clicks.
* Taking the total number of tracked opens and dividing the number of unique visits will give you your clicks per open.
For example: If 50 of your emails are tracked as opened with 5 unique clicks, then your email received 0.1 clicks per open.
* Multiply the clicks per open by 100 to get your click through rate.
So the bottom line is, if your audience clicks one link multiple times, it will not count as a click through rate. Your click through rate is only calculated on the number of unique visitors who only click one or more links.
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