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Wednesday, August 31, 2011

Differences Between Bounced Blocked Email

I have talked about how to calculate your email bounce rate. Today I will tell you the difference between Bounced email and Blocked email.

Sometimes when you send an email it can return back to the sender. This can be sent back by either the email server or some sort of software application. These types of emails are either called bounced or blocked.

Slight differences between bounced email and a blocked email

* A bounced email happpens on a per email basis. This type of email is considered undeliverable. It happens by either the recipients email inbox is full, address misspelled or doesn't exist.

* A blocked email happens on an all inclusive basis. This occurs by certain characteristics of the email are unwanted.

Example: An ESP decides to block all emails with attachments or from certain senders. There is a code that is attached to the returned email stating why the email was returned.

Always make sure to review your bounced report to find out how many of your emails are showing bounced or blocked.

2 comments:

  1. Thanks for the tips Tim!

    ReplyDelete
  2. You bet! I love offering information I have learned from others. Have a great night my friend.

    ReplyDelete

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