So far for the last few weeks I have been talking about email marketing. If you have missed my posts, feel free to go back to review and make comments. Today I will talk about, what you should do when you obtain an email for the first time.
You do not need to have all information for the first when obtaining an email. Always make sure the first email is a permission based email. If so, then you can request more information in future e-mails.
Four ways to gain more information in future e-mails.
* Send a quick to the point email with any relevant information regarding a survey.
* Upon sending a regular email, just include in the email any additional information you may want.
* In your web site you can include any forms or links that collect the information from the customer of prospect.
* As time goes on, they develop more trust, you can ask them through other marketing media you may have.
It's important to "not" ask for to much information at the beginning. People will either not start the form or quit after they have entered there name, email and phone number. That is pretty much all the information you need to start building a relationship.
You do not need to have all information for the first when obtaining an email. Always make sure the first email is a permission based email. If so, then you can request more information in future e-mails.
Four ways to gain more information in future e-mails.
* Send a quick to the point email with any relevant information regarding a survey.
* Upon sending a regular email, just include in the email any additional information you may want.
* In your web site you can include any forms or links that collect the information from the customer of prospect.
* As time goes on, they develop more trust, you can ask them through other marketing media you may have.
It's important to "not" ask for to much information at the beginning. People will either not start the form or quit after they have entered there name, email and phone number. That is pretty much all the information you need to start building a relationship.
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