There are three different types of permission levels in obtaining an email from a prospect. You have to know the level at which the prospect has shared there email with you. The best way to obtain this is to put yourself in the prospect shoes at what level they have shared there email with you.
Respecting the privacy of the subscriber will ensure that the subscriber feels comfortable with sharing there email with you. You do not want the subscriber to feel like you are a spammer.
Three levels of demonstrated permission.
* Implied permission is when a customer fills out an form for a one time use. In the form it shows that they must fill in there email for a response.
An example would me if they fill out an online form for a requested quote. If you continue sending emails like weekly promotions, etc. Then the subscriber may feel like you have violated their privacy. So if you are going to use the implied permission and send emails later in time. Make sure you state that in the original email at the bottom of the email. Always give the subscriber the opportunity to unsubscribe.
* Explicit permission is used when you let the potential subscriber know what your intentions are in using his or her emails in writing.
This is the one we are all most familiar with. A subscriber automatically enrolls or signs up for a weekly newsletter. They can also contact you directly to add them to your email list.
Four examples of an explicit Permission.
1) If somebody were to hand you market material with an email address on it. This would be considered a verbal permission if you were to ask them if it's alright to send them weekly newsletters.
2) If a possible subscriber was to send you a single email and you were to respond back. Then you ask them if you can add them to your email list. This would be considered a "written permission."
3) Have you ever seen a guest book? If so, some subscribers will automatically add them to your book. If this was your arrangement, next to the guess book just add a little sentence stating "Thank you for letting us add you to our newsletters." This type of permission is a "Physical permission."
4) Adding check boxes to a check out process is considered an "Incidental Permission".
An example would be, if you would like to continue receiving our newsletters please check the box.
* "Confirmed Permission" is when you send an email to the new subscriber to confirm his or her subscription. This is usually done by the recipient clicking a link in there email confirming.
Respecting the privacy of the subscriber will ensure that the subscriber feels comfortable with sharing there email with you. You do not want the subscriber to feel like you are a spammer.
Three levels of demonstrated permission.
* Implied permission is when a customer fills out an form for a one time use. In the form it shows that they must fill in there email for a response.
An example would me if they fill out an online form for a requested quote. If you continue sending emails like weekly promotions, etc. Then the subscriber may feel like you have violated their privacy. So if you are going to use the implied permission and send emails later in time. Make sure you state that in the original email at the bottom of the email. Always give the subscriber the opportunity to unsubscribe.
* Explicit permission is used when you let the potential subscriber know what your intentions are in using his or her emails in writing.
This is the one we are all most familiar with. A subscriber automatically enrolls or signs up for a weekly newsletter. They can also contact you directly to add them to your email list.
Four examples of an explicit Permission.
1) If somebody were to hand you market material with an email address on it. This would be considered a verbal permission if you were to ask them if it's alright to send them weekly newsletters.
2) If a possible subscriber was to send you a single email and you were to respond back. Then you ask them if you can add them to your email list. This would be considered a "written permission."
3) Have you ever seen a guest book? If so, some subscribers will automatically add them to your book. If this was your arrangement, next to the guess book just add a little sentence stating "Thank you for letting us add you to our newsletters." This type of permission is a "Physical permission."
4) Adding check boxes to a check out process is considered an "Incidental Permission".
An example would be, if you would like to continue receiving our newsletters please check the box.
* "Confirmed Permission" is when you send an email to the new subscriber to confirm his or her subscription. This is usually done by the recipient clicking a link in there email confirming.
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