People have the option to report your email as "Spam." Consumers will evaluate your email in a few different ways to determine if it's spam. For an email to be perceived as spam, it must first pass the eye of the receiver.
Three impressions an email recipient can perceive them as spam.
* Any type of unwanted marketing email is considered spam to an recipient. At first, an email recipient may not label an email as spam. After several months of receiving emails that are not wanted can eventually be labeled as spam. This type of email is considered the "I don't want it." Which many people are familiar with.
* Most people will look at the from line header in an email. This will tell them whether it's a spam email or legit. If they don't recognize the content, then it will be labeled as a "I can't verify it" type of email.
* Email recipients can perceive an email as spam if they receive the "email to frequent". If the email has no relevancy, always repeating the same thing or to long, then it can be perceived as a spam mail.
Email marketing is a very important marketing tool that must be mastered to succeed.
Three impressions an email recipient can perceive them as spam.
* Any type of unwanted marketing email is considered spam to an recipient. At first, an email recipient may not label an email as spam. After several months of receiving emails that are not wanted can eventually be labeled as spam. This type of email is considered the "I don't want it." Which many people are familiar with.
* Most people will look at the from line header in an email. This will tell them whether it's a spam email or legit. If they don't recognize the content, then it will be labeled as a "I can't verify it" type of email.
* Email recipients can perceive an email as spam if they receive the "email to frequent". If the email has no relevancy, always repeating the same thing or to long, then it can be perceived as a spam mail.
Email marketing is a very important marketing tool that must be mastered to succeed.
This reminds me of an article I did on IMfaceplate a while back called "Help Stop List Abuse". It shouldn't take much guess work to figure out what inspired that one.
ReplyDeleteI agree, but then you have all these subscribers that don't interact. What's the point? Just unsubscribe, no hurt no foul!
ReplyDelete