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Friday, July 8, 2011

Including Certain Content in Your Emails

In my last post, I talked about collecting email's legally to stay in compliant. Today, I will talk about what needs to be included in all your email's to stay in compliance with the CAN-SPAM act.

6 rules that should be included in every email.

* Always include a way for all subscriber's to unsubscribe at any given point.

You are required to remove any subscribers who request to unsubscribe within 10 days. You can not readd them without there consent.

* Make sure your email always has a return address.

* Always include a detailed header in the email to identify what the email is about.

Don't ever mislead your audience.

* Make sure the subject line in an email is very clear and misleading.

* For people not on your explicit email permission list, make sure to state this is an solicitation email.

* Make sure your email complies with any guidelines that are stated for sexually explicit oriented material.

Keeping this in mind when creating an email will save you time and problems.


2 comments:

  1. Very informative post regarding the do's and don'ts of emailing! Thanks so much for sharing! Happy Independence Day to you and yours!

    ReplyDelete
  2. Thank you Brain and Felicia White for the kind comment. Enjoy your beautiful day!

    ReplyDelete

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