Every single email you send should include some type of graphic design. This will give your business a distinct identity. You want people to remember your emails to differentiate them from all other emails. This type of email marketing is called "Branding."
Three examples to consider when branding your email.
* Always make sure the graphics and logos are unique to your business.
* Using different text and fonts to differentiate your business.
* Use colors consistently to give your business and identity.
Branding your emails helps the recipient to recognize your emails differently from any other emails. Always keep your email's consistent. If you were to change anything in your email, make sure to let your audience know in a familiar email.
Branding your email requires having some knowledge of HTML. Most email service providers (ESP's) will have a template with branding elements.
In my next post, I will talk about how to match emails to your brand. Stand by!
Three examples to consider when branding your email.
* Always make sure the graphics and logos are unique to your business.
* Using different text and fonts to differentiate your business.
* Use colors consistently to give your business and identity.
Branding your emails helps the recipient to recognize your emails differently from any other emails. Always keep your email's consistent. If you were to change anything in your email, make sure to let your audience know in a familiar email.
Branding your email requires having some knowledge of HTML. Most email service providers (ESP's) will have a template with branding elements.
In my next post, I will talk about how to match emails to your brand. Stand by!
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