5 ways to optimize a website for trust.
1) Keep and old domain name.
After you have established a web address always keep it. If you must leave the web address then learn to use 301 redirects to pass on the trust to the new site.
2) Get the website evaluated by a security service.
After the security service has been done, make sure to get the security sticker. When the security sticker has been obtained, place it on your website. This has been proven that search engines do look for this.
3) Placing your address and phone number on every page.
4) Take all security precautions to protect your website image.
If your website is ever attacked with a virus or steal data, search engines will tag this website and move the website down in the rankings.
5) Don't link to websites that may be a potential scam or may have a low "Trustrank".
You can do this by going to TrustRank.org
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