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Saturday, April 30, 2011

Optimizing your Website to be Trustworthy

Search engines are optimizing websites for trust when it comes to rankings. This new process is called "TrustRank." This is used to seperate legitimate websites from spam. Search engines take inconsideration the links and content on the web page.

3 trustworthy factors.

* Is the website a known distributor of illicit software or viruses.

* Is the business supported by a well known enterprise.

* How long has the website been in operation.

In my next post I will talk about how to optimize for trust.

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