Last week or so I have talked about ways of keeping your email off the block list and avoiding a fire wall. Today, I will talk about how to avoid being part of the 77% email delivery issues which occur by the senders reputation.
Choosing the right ESP is very important when researching for the right ESP. Most servers are not known as a respectable email server. So you need to make sure you choose the right ESP with a good reputation with deliverability.
Five key points to make sure the ESP can do before choosing the right ESP
* Always have an authentication in your emails. This will give the email servers the opportunity to identify the sender of the email.
* Eliminate customers with high spam complaints. Because to many customers with high spam complaints can end up on the block list.
* Because ESP's cannot predetermine the quality of their customers. Make sure the ESP requires the customer to adhere to strict permission policies.
* Confirm permission from the ESP's customers list subscribers when possible.
* Keep their customers from sending repeated emails to unknown users. If your ESP sends an email two or three times to an unknown address, it will stop automatically and will not continue sending them. This is done through a reputable ESP.
These are just a few ideas to keep in mind when determining the right ESP.
Choosing the right ESP is very important when researching for the right ESP. Most servers are not known as a respectable email server. So you need to make sure you choose the right ESP with a good reputation with deliverability.
Five key points to make sure the ESP can do before choosing the right ESP
* Always have an authentication in your emails. This will give the email servers the opportunity to identify the sender of the email.
* Eliminate customers with high spam complaints. Because to many customers with high spam complaints can end up on the block list.
* Because ESP's cannot predetermine the quality of their customers. Make sure the ESP requires the customer to adhere to strict permission policies.
* Confirm permission from the ESP's customers list subscribers when possible.
* Keep their customers from sending repeated emails to unknown users. If your ESP sends an email two or three times to an unknown address, it will stop automatically and will not continue sending them. This is done through a reputable ESP.
These are just a few ideas to keep in mind when determining the right ESP.
No comments:
Post a Comment