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Thursday, August 4, 2011

Direct Mail Marketing to Inform Your Audience

Creating an email should always contain certain elements to achieve your objective. You will find yourself looking for facts, data and other people's expert opinions to back up your information. Listed below are some ideas you may consider to keep in mind when creating your email.

Four ideas and sources to include in your email

* Accumulating information from the internet is a great way to generate content for your audience to see. Always make sure to have other people's permission to include the excerpts of there web site.

* You can have an opinion to sum up several different web sites. This will save you lots of time. For example: You may have a business that sells golf club drivers. Well instead of your audience reading all types of golf driver web sites. You can summarize all of the golf driver web sites into two types of drivers that work the most efficient.

* If you are running out of information accumulated from the internet and or opinions. You can work on becoming an expert interviewer. You can always find someone who has an expert opinion to share with your audience.

* People love to tell stories. So start out asking your customers to tell you a story about your products or services. This is a great way to inform your audience.

These are just some great ways to keep your emails informational without losing your readers.

2 comments:

  1. Testamonials and stories are the best!! If one shares what changed their lives with others it makes no sense for the listener to go through the same struggle as the story teller did.

    Lawrence Bergfeld

    ReplyDelete
  2. Very well said Lawrence. It's always good to be a listener. This can possibly keep you out of trouble. Thank you for your comment.

    ReplyDelete

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