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Thursday, July 14, 2011

Including Sign up Links Online

Whenever possible and at appropriate times, always include a signup link in all your online presence. Of course, you want to do it with explicit permission. A sign up link will either include a text box, button or hyperlinked text that will link to a sign up form. These forms will usually include any additional information and preferences from your subscribers.

Four typical link sign up requests you will see on a site.

* Text boxes will usually have the information right there without having to click through any additional pages. For example, enter your email to sign up.

* Buttons are any picture liked graphics that are clicked to represent a link. Sign up buttons should stick out on a page. But don't let it be to much of a nuisance for the reader.

* Text links are usually hyperlinked text linking to the sign up form. They will usually be a short headline to subscribe.

* Using check boxes in a purchase form is a great way to have permission to send future emails.

These are just a few ways you can collect information with explicit permission.

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