Today I will talk about how to apply your targets after you have located your benchmarks in Google Analytics. If you missed my post on how to locate your target, do not worry I will repost it. Setting page view measurements. Again we will be using "Google Analytics." as the example.
Two ways to check, what pages visitors are paying more attention to, and what sites are referring the most traffic.
* Checking your "top content" next to your target pages.
Your average should be either higher or slightly lower. This will give you some type of idea on where you may or may not need to pay more attention to. The top content tab is located under the content tab in the left bar of "Google Analytics."
Taking the averages of each page under the "time on page" compared to the over all site average of "time on page" is your target. If the average is higher, than the page is doing what it is supposed to do. If it's lower, than you may want to figure out why. Maybe compare it to the pages that are doing great while using the same tactics towards the weaker pages.
* Putting everything together based on a variety of targets.
Using "Google Analytics" click the Traffic Sources tab in the left side bar. Next, click the "All Traffic Sources" You will see what sites are driving traffic to your page. Looking at the same three averages we talked about earlier. If one site shows all percentages are above, than you know this page is doing great. If you see a mixer of numbers than it's pretty hard to come up with a conclusion.
These two techniques should help you in your page ranking.
Two ways to check, what pages visitors are paying more attention to, and what sites are referring the most traffic.
* Checking your "top content" next to your target pages.
Your average should be either higher or slightly lower. This will give you some type of idea on where you may or may not need to pay more attention to. The top content tab is located under the content tab in the left bar of "Google Analytics."
Taking the averages of each page under the "time on page" compared to the over all site average of "time on page" is your target. If the average is higher, than the page is doing what it is supposed to do. If it's lower, than you may want to figure out why. Maybe compare it to the pages that are doing great while using the same tactics towards the weaker pages.
* Putting everything together based on a variety of targets.
Using "Google Analytics" click the Traffic Sources tab in the left side bar. Next, click the "All Traffic Sources" You will see what sites are driving traffic to your page. Looking at the same three averages we talked about earlier. If one site shows all percentages are above, than you know this page is doing great. If you see a mixer of numbers than it's pretty hard to come up with a conclusion.
These two techniques should help you in your page ranking.
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